The urbanistic design is based on building onto the existing urban layout of Smíchov, and spreads over the area of Plzeňská, Nová Radlická, Kartouzská and Štefanikova streets.
The original factory formed a closed complex the size of several blocks.The main arcade of the shopping centre complements the local street network. The diagonal arcade leading from Štefanikova Street forms a new connection across the terrace on the second floor and along the new footbridge over Kartouzska street to the top of Sacré Coeur.
The extent of the project and its contents correspond to the suburban shopping centres with hypermarkets , shops, boutiques, multi-screen cinema complexes, restaurants and fast food outlets. The only difference is that this Shopping centre has been succesfully integrated into the urban structure right in the centre of Prague.